at xoo, our mission is to spread good vibes.


XOO was founded on the idea of creating unique and fashion-forward apparel that’s comfortable yet bold, and attractive yet functional. We believe that you can find your voice through creative expression.

We also believe in building community, and empowering those around us. Through the I, WOMXN campaign, we collaborate with other creatives to offer limited edition designs, of which a portion of the proceeds will be redistributed back into a community-based cause. 

Because the devastating effects of “fast fashion” are all too real, we aim to do our best environmentally as we can. We uphold this commitment in 3 ways:

1. Made on Demand

When you place an order with us, your garment is made on demand - for you and only you. No mass production. Less waste. Happier planet. 

2. Ethical Manufacturing

Our garments are made in North American facilities that practice corporate social responsibility by aiming to reduce waste through energy efficiency and recycling programs, but also through their fair labour practices.

3. Eco-Friendly Materials & Construction

We do our best to use materials that reduce the impact on the environment, such as using biodegradable dyes and sourcing organically farmed cotton.